The article substantiates the urgency of motor vehicle coversion to natural gas fuel, which has a number of competitive advantages over other types of motor fuel. An average retail price of 1 m3 of natural gas at Russian compressed natural gas filling stations is 13.7 roubles. Natural gas is clean motor fuel without impurities and additive components, therefore the toxic emission into the environment will be reduced by 10 times, and the engine lifetime will be extended by 1.5–2.0 times. Natural gas meets the highest ecological standard Euro-6. This is especially important in reducing the negative environmental impact of motor vehicles. The authors analyze the main instruments of the development of the Russian natural gas vehicle fuel market, including the expansion of the gas filling infrastructure through private financing. The approaches of attraction of private investments are described. The mechanics of one of the business models of interaction with private investors is considered. It is the key ready construction of the compressed natural gas filling stations for Gazprom gazomotornoe toplivo LLC with the predetermined price and in the specified time period under company control. The method of financial and economic modeling, taking into account the forecasted volume of sales of natural gas and needs of key customers, is used during determination of the project cost. The marginal cost of automobile compressed natural gas filling stations is formed on this basis. The importance of the proposed business model is considered both in the interests of the individual company (Gazprom gazomotornoe toplivo LLC will obtain the ready for operation object without any construction risks), and at the federal scale, since the mechanism contributes to the development of Russian medium business, job creation and, as a result, the growth of the Russian economy.
Keywords: natural gas vehicle FUEL, natural gas vehicle fuel TRANSPORT, COMPRESSED NATURAL GAS, COMPRESSED NATURAL GAS FILLING STATION, PRIVATE INVESTMENT, FRANCHISE.